Branding and website design and build for architecture and interior design company, Article Design Studio.
The key objective with this rebrand was to create a visual language that was subtle and let the portfolio of work shine but at the same time convey a refined sense of character. After early research, discussions and workshops with the client we concluded that the identity needed to encompass a understated air of Britishness. We achieved this by using an adaptation of Johnston, Edward Johnston’s quintessential typeface originally designed in 1916. A contemporary approach to spacing and placement keeps the typography clear and concise.
Another important element to this project was the colour palette. Again this needed to be subtle as not to clash with each project yet quietly hold character. Each item within the printed collateral uses a different paper stock which helps lift the minimalist typography and build a unique texture, feel and tone of voice. We generated a brand palette based directly on the chosen stocks.
The website is set to evolve along side the companies developments in the new year.
“A subtle and honest reflection of our studio and its workings. Precision and simplicity, design language that is dear to our hearts and Matt&Dan have captured it perfectly. We love the timeless British typeface they have utilised; it was like being reunited with an old friend when the logo was revealed to us. Seemingly quite plain and modern, yet artwork that is rooted in classic British design heritage. An acknowledgement of the past, but looking to the future with fresh eyes – we like that very much indeed”
– Article Design Studio
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