We were asked to rebrand London based ready-to-wear womenswear label JH Zane. It was founded by Juhao Zeng in 2013. JH Zane’s aesthetic is contemporary and has a unconventional femininity which the identity needed to reflect.
We created a bespoke logotype and intricate monogram that would be used across all packaging, lookbooks, clothing labels and tags.
The 14/15 campaign website used oversized crops of the clothing as backdrops, large type and white space to create a clean, bold environment for the user.
Website Development: Same Studio