Stormzy x Adidas Originals

Stormzy x Adidas Originals

We were asked by John Doe PR and Adidas to brand a secret event held in the Adidas Originals store on Carnaby St to promote the release of Stormzy’s debut album ‘Gang Signs & Prayer’.

Fans would be sent the details on where to go and what to do shortly before the event started. The fans got the chance to collect unique merchandise and meet Stormzy in person.

Our approach was to keep the designs as stark and graphic as possible, we did this by using a strict monochrome palette and bold application of the Stormzy x Adidas trefoil.

Assets included window vinyls, large format posters, stickers, step & repeat boards and A3 posters.

Client: Adidas & John Doe

Photography: Ashley Verse

Print: Jupiter VC